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mardi, 15 mars 2016 / Published in Art, Design Competition, New York, Videos

Hidden Barriers to Construction Innovation

Form Us With Love recently created the Nest Collection for +Halle. The series provides an unpronounced divider to the traditional lounge area, by simply creating layers of both high and low seating. The heights offers a sense of privacy, whilst maintaining the comfort of a relaxed armchair.

« With Nest, you can create a perfect room-in-a-room feeling without having to add traditional tall room dividers or high back sofas, » commented Martin Halle, Brand and communication director at +Halle. « When first installed it was evident that people were sitting next to each other-at different levels-without being affected by their neighbors. With a minimal expression, the Nest Collection, keeps the room open in a new way. »

Fascinated by the typologies of pedestals, such as the Umpire’s chair on a tennis court, Form Us With Love has experimented with a lofty landscape, adding the element of dignity and softness to a seat with a view. « Our ideas of different height layers led, as they often do, into deeper research, » explained John Löfgren, Creative Director at Form Us With Love. « We analysed the activities and behaviours of a public spaces, and the upholstered furniture vs. bar stool seating scenario. Instead of putting the two characteristics next to one another, we merged them-creating a tall vertical Nest. »

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